Why do the most advanced tech products feel so forgettable? In this Fast Company piece, Koto CEO James Greenfield breaks down how consumer electronics lost their sense of imagination and what brands need to fix.

Wearables are everywhere, but still don’t make sense to most people. In this OFF Brand issue, Koto breaks down why the category struggles to define itself and what it will take to move from gadget to daily habit. If adoption is stalling, this explains why.

Rebrands get judged in seconds but built over months. In this Creative Review piece, James Greenfield shares Koto’s take on how brand work is shaped, sold, and defended today.

What’s actually shaping brands in 2026? In this Fast Company piece, leaders from Koto, Pentagram, Wolff Olins and others break down the real shifts behind AI, taste, and creative direction. If everything starts to look the same, this explains why and what to do about it.

The future of global branding isn’t being shaped in London or New York. In this sharp take, Koto’s APAC MD Damian Borchok breaks down why the real creative edge now sits in Asia and what that means for brand leaders today. If you’re still applying Western playbooks, you’re already behind.

AI is reshaping discovery, but your website still builds trust. It’s not a relic; it’s the only part of the internet you truly own, shaping how people see, believe, connect, and buy from you.

Who decides when a brand needs evolution or revolution? James Greenfield on Amazon’s refresh, tired UK brands, and why design discipline matters for work that is hard to copy or ignore.

Longevity has moved from labs to shelves, spas, and wrists. OFF Brand explores how health is becoming culture, and why trust, clarity, and aspiration are now core to branding this frontier.

Femtech is booming but brand maturity lags. Carolyn Rush on why positioning, trust, and strategy are now make-or-break for women’s health startups in this guest piece for Femtech Insider.

What does it take to build a health brand that keeps pace with a changing industry? Leaders from Medtronic, Whoop and Talkspace joined OFF Live to unpack how consumer expectations, data and design are reshaping the future of health.

Who gets to break into design, and who gets left out? Koto’s new project Seasoned lowers barriers with a step-by-step recipe for making branding knowledge accessible and inclusive.

Brand love is more than loyalty. In this OFF Brand edition, we show how enduring brands turn casual buyers into true fans with product truth, brave leadership, and living communities.

Tripadvisor has entered a new era, and its brand needed to keep pace. Koto’s redesign centers real traveller stories, proving why lived-in authenticity beats polished, glossy branding.

What does it take to build a game that lasts decades, not months? Riot Games and 2K joined OFF Live to unpack how brand shapes gameplay, guides community, and drives lasting impact.

Every brand wants to stand out, yet most look the same. OFF Brand cuts through the noise to show what real differentiation takes, from truth to category to audience, for lasting impact.

Riot Games launched the League of Legends Championship Pacific, uniting APAC under one banner. Koto Sydney shaped its bold new identity, making it feel like a cultural movement.

Amazon asked Koto to bring order to one of the world’s most complex brand systems. Over 18 months we refreshed the master brand and 50+ sub-brands, creating clarity at global scale.