Who decides when a brand needs evolution or revolution? James Greenfield on Amazon’s refresh, tired UK brands, and why design discipline matters for work that is hard to copy or ignore.

Longevity has moved from labs to shelves, spas, and wrists. OFF Brand explores how health is becoming culture, and why trust, clarity, and aspiration are now core to branding this frontier.

Femtech is booming but brand maturity lags. Carolyn Rush on why positioning, trust, and strategy are now make-or-break for women’s health startups in this guest piece for Femtech Insider.

What does it take to build a game that lasts decades, not months? Riot Games and 2K joined OFF Live to unpack how brand shapes gameplay, guides community, and drives lasting impact.

Who gets to break into design, and who gets left out? Koto’s new project Seasoned lowers barriers with a step-by-step recipe for making branding knowledge accessible and inclusive.

Brand love is more than loyalty. In this OFF Brand edition, we show how enduring brands turn casual buyers into true fans with product truth, brave leadership, and living communities.

Tripadvisor has entered a new era, and its brand needed to keep pace. Koto’s redesign centers real traveller stories, proving why lived-in authenticity beats polished, glossy branding.

Every brand wants to stand out, yet most look the same. OFF Brand cuts through the noise to show what real differentiation takes, from truth to category to audience, for lasting impact.

Riot Games launched the League of Legends Championship Pacific, uniting APAC under one banner. Koto Sydney shaped its bold new identity, making it feel like a cultural movement.

Amazon asked Koto to bring order to one of the world’s most complex brand systems. Over 18 months we refreshed the master brand and 50+ sub-brands, creating clarity at global scale.

Microsoft turned to Koto to celebrate 50 years with an identity balancing memory and momentum, bringing back icons like Clippy and the MSN butterfly while pointing boldly forward. So when Microsoft hit this landmark birthday on April 4, the brand understandably wanted to toast the achievement, with celebrations spanning Easter eggs across Microsoft products, a ‘takeover’ of its website, a New York Times Square display, and a brand event.