

Uniqode
From IRL to URL and back again
Fintech
2025
QR codes went from niche to everywhere. Demand for contactless solutions drove mass adoption, but also chaos: cluttered brands, confusing offers, copycat platforms. Formerly Beaconstac, Uniqode needed an identity to match its enterprise-ready product: secure, scalable, and trusted by some of the world’s biggest companies.
Uniqode
From IRL to URL and back again
Fintech
2025
Challenge
QR codes went from niche to everywhere. Demand for contactless solutions drove mass adoption, but also chaos: cluttered brands, confusing offers, copycat platforms. Formerly Beaconstac, Uniqode needed an identity to match its enterprise-ready product: secure, scalable, and trusted by some of the world’s biggest companies.
Strategy
We built the strategy around Uniqode’s role as the bridge between physical and digital, IRL to URL and back again. It turns scattered signals into a clear system, helping businesses cut through noise and engage customers with confidence and scale.
Identity
At the heart is Uniqode Sans, a custom typeface that stitches individual points into a single connected canvas. Patterns, motifs, and iconography echo the same metaphor of threads and nodes coming together. The result is an identity that feels bold and enterprise-grade, but still crafted and human.
Application
The system flexes across every surface where Uniqode shows up: from dashboards and QR scans to campaigns and sales decks. Stitched patterns create a distinctive thread across touchpoints, while type and iconography keep it unmistakably Uniqode. Every interaction feels consistent, connected and clear.
Outcome
The rebrand gave Uniqode the definition and confidence to lead a crowded category. What was once Beaconstac is now Uniqode: a brand that makes mapping every move (online and offline) simple, secure, and scalable.






































