We brought travelers back to the center. Their words, photos, and stories became the brand’s foundation, proof that Tripadvisor is built on lived experience, not algorithms. The idea was simple: celebrate the wisdom and excitement of travelers everywhere, and remind the world that authentic advice still matters.

The new system showcases travelers at every turn. Review dots, not stars, remain the badge of trust. Trip Green gets brighter, bolder. And Ollie, the owl mascot, breaks out of its circle, peeking out with more curiosity and personality than ever. A brand refreshed, without losing its roots.

User-generated content takes the spotlight across product and marketing. Photos, quotes, and stories sit at the heart of the design system, framed by Tripadvisor’s distinctive assets. The result: a brand experience that feels modern, vibrant, and unmistakably Tripadvisor, wherever the journey begins.

The rebrand reasserted Tripadvisor’s difference in a crowded category. It gave the platform a bold new look, grounded in what only it can claim: over a billion real reviews and the community that powers them. Tripadvisor now shows up as the travel brand built on truth, trust and travelers.