We defined the platform What We’re Made Of as a rallying cry for players, teams, and fans. It celebrates APAC’s grit and ambition while giving Riot a unifying story. One strong enough to bind diverse communities and broadcast the region’s intent to the world.

At the centre sits The Pinnacle: five players locked as one, symbolising unity and ascent. Around it, a fiery palette, molten textures, and raw typography carry the spirit of APAC. The voice is fierce and determined, matching a league that thrives on intensity and drive.

Built for broadcast, the system powers every moment: player stats, matchups, highlights, arena staging. Guidelines, templates, and toolkits ensure the identity flexes across vendors and mediums, from screens to stadiums, merch to environmental graphics. Every touchpoint channels rivalries, victories, and the pride of the region.

The LCP brand has reignited APAC fandom, uniting communities from Vietnam to Singapore, Tokyo to Taipei. More than a league, it’s a statement of intent: underestimated, unexpected, unstoppable. A bold new stage where APAC shows the world exactly what it’s made of.

Thanks to Riot Games – Anas Al Hakim, Jemimah Dadulal, Dustin Takada & Brandon Wong – and to our partners: Histeria! (Broadcast), Yen Partnerships (Arena), Core A (music video), SYLAS (LCP Trophy Reveal), Overdrive (Illustrations), Swim Type (LCP Ignite).