Working closely with the Microsoft Brand Studio team, we built the campaign around the strategic idea of ‘Reimagine Action’ – a call to think differently about how we approach sustainability. The optimistic, upbeat narrative showcases Microsoft’s sustainability commitments while highlighting the transformative potential of AI to unlock smarter, bolder ways to shape a greener, brighter future.

To bring the creative vision to life, we partnered with French illustrator Alexis Jamet, whose dreamlike style blends realism with imagination. Combined with integrated UI elements, rich textures, and AI-inspired colour, the resulting visual language captures a sense of optimism, innovation, and the promise of a more sustainable future.

We rolled out the campaign identity across a mix of digital activations, including social channels and Microsoft’s sustainability webpage, alongside physical installations displayed across the Microsoft campus. For internal teams, the identity was also made available through desktop downloads and Microsoft Teams backgrounds, extending the campaign’s reach across every touchpoint.

The campaign drew significant attention to Microsoft’s sustainability efforts and pledges, highlighting the company’s commitments while reinforcing its role as a leader in driving innovation towards a greener future.