After consolidating multiple specialist music services under one roof, MassiveMusic was ready to go to market as a single, unified brand. The challenge was to create an identity that could reflect the expanded proposition, connect previously separate capabilities, and signal the beginning of the company’s next era.
Strategy
The world of B2B music creative services - like many others - is being disrupted and commoditized by AI. Our strategic idea was to fight against this by highlighting the value of MassiveMusic’s newly expanded skillset and the power of music and sound more broadly. ‘New Dimensions in Sound’ pithily captures this intent.
Identity
The visual identity centers on making the invisible impact of music visible. It does this in a variety of ways, most prominently through the patterns that bring to life the visceral human reactions to sound and music. A generative tool makes this aesthetic easily applicable to all areas of the brand.
Application
The business is now equipped with an identity that can support louder and more expressive moments as well as the quieter more business-like one needed by B2B brands. This system effortlessly rolls out across internal collateral and a new launch website, complete with motion behaviours and sonic assets.
Outcome
‘New dimensions in sound’ gives the previously disparate businesses a shared sense of identity and mission, whilst projecting the value of the combined entity to prospective customers. The visual identity performs functionally, whilst supporting more emotional storytelling about the power of sound and music.
