Our brand idea, ‘Human x Machine,’ and manifesto express MachineX’s vision of a world where the boundary between physical and digital blurs. They imagine a future where humans and machines trade, build, and grow together in a new autonomous economy.

We created an identity inspired by Star Wars’ Mos Eisley and the worlds of Isaac Asimov, bringing retro-futurism into the here and now. Our vivid color palette and logo that fuses nostalgic letterforms with characterful serifs sets the tone. The illustrative landscapes open a new world to explore, and our mascot, DEX, helps breathe life into the Machine Economy. Dexter embodies a future where machines aren’t just tools, but autonomous beings trading, connecting, and thriving alongside us.

We launched MachineX by designing their exchange and website, using expressive storytelling to bring their vision for the future to the forefront. By moving away from cold tech tropes toward an identity that feels both familiar and otherworldly, we set the stage for MachineX to show what’s possible.

Since launching the brand, MachineX has powered over 236,000 trades from 9,858 unique addresses. In October 2025 alone, trading volume exceeded $20M, bringing their total volume to more than $57M – and counting.