After immersing ourselves in all things Gustini, it became clear that the magic of the brand lies in the team’s passion for Italian cuisine and community. Our brand idea ‘The Good Life’ champions the stories of local manufacturers, while capturing the energy of long lunches, sunny weather, and great company.

Our visual system for Gustini blends the modern and traditional. It references classic fruit tissue wrappers and highlights the artisanal craft behind the produce. Our verbal identity is easy-going, bringing enjoyment to everyday life.

After instilling the visual and verbal identity with the energy of ‘The Good Life’, we redesigned the website to feel modern, intuitive, and accessible to all. We also refreshed the packaging and print design with playful details to delight customers.

We transformed Gustini from a food retailer into a true lifestyle brand, evoking ‘The Good Life’ enjoyed in Italy. This fresh identity not only sets Gustini apart from the competition but also broadens their appeal and engages a wider audience, including a younger demographic.