We defined Fluz as a collaborative earning app. Simple. Clear. A platform designed to help everyone maximize their money. The brand idea ‘Life on Max’ turned up the volume. It reframed Fluz from a fuzzy mix of loyalty, banking, and social into one thing: the place where people get more, together.

Life, turned all the way up. A maximized wordmark, candy-colored gradients, typography that refuses to sit quietly, surreal illustration and bold art direction create a digital world where everyday people flex like VIPs. Fluz shows up as the Magical Maverick that’s playful, unapologetic, impossible to ignore.

From the app experience to social campaigns, the system flexes seamlessly across digital experiences. Gradients and bold type set the tone across UI and marketing, while illustration and copy amplify the energy. The goal was balance: where every brand moment feels dialed-up, but never at the expense of function.

Fluz went from hard to define to now instantly recognizable. A brand that stands apart in fintech, with an app that makes collaborative earning feel bold, playful and possible. With Life on Max, Fluz can show up as the platform where ordinary people unlock extraordinary rewards.