Bolt
Shockingly simple checkout
Fintech
2023
Checkout should be instant and invisible, but instead, it drags. Steps pile up, carts get abandoned, patience runs out. Bolt’s answer is a checkout that moves at the speed of a click: 50 milliseconds.
The challenge was to make the brand feel just as instant, just as electric.
Bolt
Shockingly simple checkout
Fintech
2023
Challenge
Checkout should be instant and invisible, but instead, it drags. Steps pile up, carts get abandoned, patience runs out. Bolt’s answer is a checkout that moves at the speed of a click: 50 milliseconds.
The challenge was to make the brand feel just as instant, just as electric.
Strategy
The strategy centered around one idea: Shockingly Simple. Not faster-for-the-sake-of-it, but freedom. For shoppers, it means less friction, faster speed, more ease. For merchants, it means more loyalty. One click that proves checkout doesn’t have to be a barrier, it can be the easiest part of buying.
Identity
The identity is Bolt by name, bolt by nature. A sharp new logo, custom type and a high-voltage palette create instant impact. Motion and sonic branding echo the speed of a click. Photography and illustration that make simplicity feel human and alive, and every element charged with the same energy as the product itself.
Application
The brand lives everywhere the product does: in the UI, campaigns, in motion, in sound and in code. Each touchpoint is designed to feel immediate, so no drag, no clutter, no static. Just Bolt: fast, clear and unmistakable.
Outcome
The new identity helped Bolt step out of the utility box and show up as the leader in lightning-fast checkout. With Shockingly Simple, Bolt proved that one click is enough to change everything.
