Our ongoing relationship with Spotify is all about finding bold ways to market new product features. Since their rebrand, we’ve helped amplify their design system across campaigns spanning the Spotify website, on social, in-app and for their newsroom. Each piece of content we’ve created together is designed to drive discovery, encouraging users to dive deeper into the listening experience.

As Spotify continues to launch new features, our campaigns demonstrate how they enhance listeners’ experiences on the platform. Balancing inspiration and guidance, each campaign highlights how listeners can interact with the product while exploring how the feature will improve their everyday lives.

Our bold designs and dynamic copy work together to highlight the moments that define Spotify’s product experience, helping the technology feel intuitive and engaging for all listeners. While people’s social media feeds and other apps are often cluttered with content, our work cuts through the noise, delivering clear, focused ideas that invite people to give each feature a go.

Spotify is loved by listeners all over the world so we transcreate our campaigns into multiple languages, preserving the heart of the story while adapting it to local cultures and nuances. This includes our video launching Spanish DJ, with a script written entirely in Spanish, and our campaign for Spotify’s Playlist Cover Art, which featured a toolkit localized into a total of 19 languages.

Motion is at the heart of our work with Spotify. Across every campaign, our team showcases each feature through animation that’s both expressive and purposeful, from high-energy visuals that grab attention to functional moments that guide listeners through the experience. Ultimately, it’s not just about showing the product, it’s about making people feel what it’s like to use it.