With Google, collaboration isn’t just partnership—it’s co-authorship. Since 2023, we’ve worked across teams from emerging startups to core businesses that define Google’s success today.

Together, we’ve launched global campaigns for Maps, designed Fitbit Ace LTE’s first smartwatch-console hybrid, brought Pixel to life in-store, and built foundational brand systems for Gemini to guide Google’s AI future.

Through this work, we’ve developed a deep understanding of Google’s unique ambitions and approaches—allowing us to move as one team, delivering ideas that are bold, meaningful, and scalable.

Our partnership with Google AI began in 2023 with Bard, an experimental assistant with a youthful, playful identity. As Bard matured—adding a paid tier and eventually evolving into Gemini—we guided the brand at every stage: defining visual systems, designing product screens, and creating developer-focused aesthetics.

When Bard became Gemini in 2024, we led the consolidation: unifying brand systems, developing guidelines, building marketing sites, and designing scalable templates to speed up product page launches. From web to campaigns, we produced nationwide activations, app store content, and social assets—ensuring coherence across every touchpoint.

At each step, we’ve worked side-by-side with Google, iteratively and at the speed of AI—proving the value of long-term collaboration rooted in trust and shared ambition.

For Billie Eilish’s Hit Me Hard and Soft tour, Maps partnered with her to spotlight eco-friendly routing. The idea was simple: Tour means travel, and Billie cares deeply about sustainability. Together, we connected those values through a global campaign.

Our insight—Point A to Point Billie—turned into a digital-first, multi-surface activation that reached Gen Z fans worldwide. The campaign highlighted eco-friendly features and Billie’s curated Shared List of plant-based restaurants, rolled out across social media, Times Square, and Sunset Blvd.

By combining cultural relevance with product storytelling, we helped broaden awareness of eco-friendly transit. The impact was global, with coverage in more than 170 outlets, celebrating the campaign’s creativity, inclusivity, and sustainability.

Fitbit Ace LTE, Google’s first connected smartwatch for kids, challenged us to think playfully and independently. Encouraged to draw outside the usual Google lines, we built a brand rooted in four attributes—Bold, Playful, Weird, and Lovable—positioning Ace LTE as an exciting alternative to sedentary gaming.

Appealing to both kids and parents, we developed a full brand system around the idea Because It’s Fun, weaving it into messaging, visual identity, and product experience. Unlike digital-first projects, this required designing for hardware—ensuring the brand felt playful, engaging and tangible.

The result positioned Google as a leader in youth wearables and set the tone for our ongoing collaborations that continue to inspire bold, playful, and user-centered innovations across Google’s ecosystem.