The Tourism Board stated that to further strengthen the promotion in the mainland market, it announced that it has reached a strategic intention for cultural and tourism cooperation with Xiaohongshu. In the future, both sides will carry out in-depth cooperation in the field of cultural tourism. Xiaohongshu will use its network platform resources and advantages to assist the Tourism Board in promoting Hong Kong tourism.
The Tourism Board stated that it is very honored that Hong Kong has become the first mainland traveler’s outbound travel destination to reach a strategic intention for cultural and tourism cooperation with Xiaohongshu. The Tourism Board and Xiaohongshu will carry out content co-creation and sharing, and invite more mainland and Hong Kong internet celebrities (KOL) to experience the cultural and tourism characteristics of Hong Kong and convey fresh playing inspiration to mainland consumers.
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